I redesigned the branding for Pure Beauty, a Korean skincare brand, while working at Wham Brands. Their Pomegranate ProVitalize range uses natural Korean ingredients and K-beauty expertise for complete skin revitalisation. Our creative approach centred on transformation, reflected in the logo’s subtle transition from san serif to serif typeface. The packaging showcased the fermentation process with a soft gradient on the inner packaging and a more organic gradient on the outer packaging. 

We aimed for a clean and sophisticated look throughout the branding, incorporating clean and natural photography to enhance the brand’s appeal.